How it works

From first call
to real results.

No black box and no guesswork. Here's exactly what happens when you work with Rally, what we handle, what we need from you, and how you'll know it's working.

Step 01Free

We tear down your marketing.

Before we ask for anything, we review your website, ads, email, Google profile, and social, then walk you through exactly what we'd fix and why.

We do

  • Audit your website, ads, email, and search presence
  • Look at what competitors are doing
  • Record a walkthrough of the biggest opportunities

You do

  • Book a 15-minute call
  • Tell us your goals and what you've tried
You get: a clear list of what's holding you back, yours to keep whether you hire us or not.
Step 02Kickoff

We build the plan together.

We agree on what success looks like in real numbers, pick the offer that brings people in, and decide which channels to lead with.

We do

  • Set goals for new customers and cost per customer
  • Shape a clear offer for new customers
  • Map out the channels, content, and budget

You do

  • Join a kickoff call
  • Share your top services, margins, and brand voice
  • Give us access to your accounts
You get: a written plan with goals, offer, channels, and budget, signed off before we spend a dollar.
Step 03Production

We build the machine and shoot the content.

We set up tracking so every result is measured, fix what's costing you customers on your website, and produce the content that makes people stop scrolling.

We do

  • Install tracking for calls, forms, bookings, and sales
  • Fix or build your website and landing pages
  • Run an on-site shoot for video and photo
  • Write ads, emails, and captions

You do

  • Host us for a shoot day
  • Review and approve the content
You get: a tracked website, a library of professional content, and everything ready to launch.
Step 04Go live

We launch and keep testing.

Ads, emails, and content go live. Then the real work starts: testing new creative, cutting what doesn't work, and putting more behind what does.

We do

  • Launch ads, email flows, and your content calendar
  • Test new creative every month
  • Optimize toward cost per customer, not clicks

You do

  • Answer and book the new leads
  • Tell us what you're hearing from customers
You get: a marketing system that runs every day while you run your business.
Step 05Every month

We report in real numbers, then scale.

Every month you get a clear report and a results call: what worked, what it cost, and where to put the next dollar. When something works, we turn it up.

We do

  • Send a monthly report you can read in two minutes
  • Walk you through it on a 30-minute call
  • Recommend the next move and scale what works

You do

  • Join the monthly call
  • Decide on next steps with us
You get: full visibility into what your marketing brings back, every single month.
A typical month

What working
with us looks like.

Once you're up and running, every month follows the same rhythm, so you always know what's happening and what's next.

Content

Shoot day or content batch, planned from last month's winners.

Ads

New ad creative built from the hooks that performed best.

Email

First campaign of the month goes out to your list.

Your monthly report

Numbers you can actually use.

No 40-page decks full of impressions and reach. One clear page that answers the only questions that matter.

  • How many new customers did we bring in?
  • What did each one cost?
  • What did we earn back for every dollar spent?
  • What are we doing next month, and why?
rallySample report
New customers64▲ vs last month
Cost per customer$31▼ vs last month
Return on spend5.8×▲ vs last month
New customers by monthThis month
M1M2M3M4M5M6
Next month:Scale the best-performing video ad and launch a win-back email to past customers.
Illustrative example
Our promises

How we work with you.

You own everything

Your website, domain, ad accounts, email list, and content always belong to you.

Real numbers only

We report customers, cost, and revenue, not vanity metrics.

One team

Strategy, design, video, ads, and email under one roof, with one point of contact.

No long lock-ins

Three months to give ads time to learn, then month to month. Projects are one-time.

Process FAQ

Good questions.

Still wondering about something? Ask us on your free teardown call.

When will I start seeing results?

It depends on your business, budget, and starting point. Ads need some time to learn, and content and SEO build over time. You'll see early signals in your first report, and we'll be honest about what's working and what isn't.

How much of my time does this take?

Most of your time goes into the kickoff and the shoot day. After that, it's approving content and a 30-minute results call each month. We handle the rest.

What do you need from me to get started?

Access to your website, ad accounts, and email platform, a sense of your goals and best services, and a day we can come shoot. We'll send a simple checklist after kickoff.

How often will we talk?

We have a results call every month and you can reach us anytime in between. You'll always have one point of contact who knows your account.

What if something isn't working?

We'll tell you, then change it. Testing is built into the process, so underperforming ads, offers, or emails get cut and replaced with new ideas.

Do you come to us for shoots?

Yes. We shoot on-site at your location so your content shows your real space, team, and customers. We travel for shoots outside the Raleigh area too.

Ready to grow?
Let's rally.

It all starts with a free teardown. Book a 15-minute call and we'll show you exactly what we'd change. No pitch deck.

Book your free teardown