We built this system in our own business first.
Alter Scalp Spa is a luxury scalp treatment spa in Raleigh, NC, and Rally's proving ground. Every website, ad, content, and email system we run for clients was tested here first, with our own money.
The challenge
What we set out to do.
Launch a new kind of spa in a market that had never heard of a head spa, and fill the calendar quickly without wasting ad spend.
What we built
The work.
- A multi-page Squarespace website with booking built into every call to action
- Meta prospecting and retargeting campaigns, with lookalike audiences built from real clients
- New-guest offers split by weekday and weekend to fill slower days
- A monthly Instagram content calendar and on-site treatment shoots
- An automated rebooking flow that brings first-time guests back
- A live dashboard tracking ads, Instagram, and Google Business Profile in one place
The result
What it brought back.
Over 1,000 appointments booked in less than two months, with every booking tracked back to the ad, post, or email that drove it.
1,000+appointments in under 2 months
$26cost per booking, last 30 days
3.46×return on ad spend
Want results like these?
Let's rally.
Book a 15-minute call. We'll walk through your free teardown and show you exactly what we'd change. No pitch deck.
Book your free teardown